Dawn At Your Service’s Blog

How Social Media has Helped my Business

A friend of mine asked if Facebook has helped my business. I get this question a lot and being a fan of “re-purposing” for blog entries, I thought I’d share my response.

Facebook has absolutely helped my VA business! Actually, the way I have it set up is my Twitter account feeds to Facebook (both are publicly indexed by the search engines if privacy settings are adjusted accordingly) and I spend most of my time on Twitter.  At the end of the day, social media is social media so I guess it doesn’t really matter where you spend your time as long as you’re participating. What I like about Twitter is it’s easier to follow a specific target audience and since I’m a chatterbox, I like the ability to chat back and forth with people.

A few ways social media helps my business:

  • Increased traffic to my website & blog – I always see a downward spiral when I’m not active.
  • Higher search engine results that are keyword specific – so when someone is searching for a VA that does say WordPress web design, by constantly posting working on a #wordpress web design, I’m more likely to return in search results.  And now that real-time search has come along, it provides an even greater advantage. (That number sign is a hashtag which is similar to a tag you would use in a blog when used in conjunction with a word to allow people to find specific keywords by search.) For more information on boosting search engine rankings by using Twitter, check out this article by Search Engine Land.
  • Turning business acquaintances into friends-I have SO many friends all over the world that I correspond with on Twitter. I love making new friends and growing relationships. I am a total people person. Eventually they are likely to be awesome referral sources (or turn into clients) and often valuable resources for things I need in MY business.
  • Credibility-Many leads gone clients tell me that they checked out my Facebook & Twitter account and were inpressed with my authenticity. It allows people to know me before they consider my services. If they don’t like what they see, I’m sure they move on which is my goal. Love me for who I am or leave. This has allowed me to attract like minded people so my clients & I get along great! Plus since I offer social media management as a service, if they like what they see, they’re more likely to contract me for social media management services.
  • Gained exposure-I am always profile building. Anytime I stumble across a quality social networking site, I build a profile. Nowadays, most social networks have an application for a twitter or facebook feed. So although I may not be able to participate on every social network, my profile is constantly updated and shown in a time-line allowing me gained visibility.
  • Lastly, All of your big names are on Twitter & Facebook. You can find industry related news & info, but what I love best is that if I’m ever stumped on something, I can throw a tweet out there and most of the times I get the answer to my twitter replies in minutes! It’s like a direct connection to a customer service agent. I love it!

March 25, 2010 Posted by | Business Development, How To, Marketing, Search Engine Optimization (SEO) | , , , , | Leave a comment

Gaining Exposure

I had a very productive week last week! I participated in a phone interview via teleconference with Jennifer Edwards from the Blog Train and talked about my virtual assistance business. Jennifer is wonderful and the conversation was a lot fun! She flattered me with all of the nice tsuccessinbloom125hings she said about me and my business.

I also wrote an article that was featured on Success in Bloom, Celebrating Successful Women Owned Business Owners . I could have wrote on and on but didn’t  want to bore the poor readers to death.

On Thursday I had a meeting with my local SBA counselor (DCEO in Illinois, Department of Commerce and Economic Opportunity). He was very nice and reassured me that I am heading down the right track. I am following an appropriate marketing plan. I’m not putting my eggs all in one basket. I’m utilizing several different marketing strategies, monitoring them and have slowly saw the return that generally occurs. The SBA counselor said that just because I haven’t seen a return on marketing tactics I have tried in the past does not mean I won’t in the future. Often people need to see an advertisement a few times before they will remember my existence. He suggested follow up phone calls after a direct mailing goes out and more than one mailing to the same list is OK as long as they have not expressed disinterest.

Although the counselor did not appear to be very familiar with internet marketing, I still feel confident about my visit with him. He has a lifetime of experience helping thousands of people create and manage small businesses. His assistance can’t hurt. And how awesome is it that my local SBA/DCEO adviser works directly with thousands of people that are my target audience? Being familiar with my type of services is another resource he can provide to his clients.

Friday I had a business lunch with a woman I met at a networking event last month. She called me out of the blue and asked if we could meet so she could gain a better perspective on the scope of my business. I agreed even though I knew she would not likely be a potential lead, nor me for her. (And it was not so I could sneak away for a delicious lunch-I swear 🙂 ) I am totally up for networking with other people who attend leads groups and networking events! She attends social networking groups several times a week. I work with other small business owners that could possibly utilize her printing and fax/copy equipment. Having a relationship with someone who is somewhat focused in the same direction is mutually beneficial.

We ended up having a delicious lunch, a lot of laughs and great conversation. I felt we clicked right away. She is a very sweet woman and I look forward to establishing a friendship with her.

By increasing exposure, educating people about who I am, what a virtual assistant does and what At Your Service can offer other small business owners, gives me the feeling that my business is growing. It makes me feel all warm and fuzzy inside to know that the word is spreading and my business is continuing to blossom.

December 9, 2008 Posted by | Business Development, Marketing | , , , , , , | Leave a comment