Dawn At Your Service’s Blog

Seeking Local Website Promotion Ideas

Different types of marketing work for different businesses. The table below lists the different types of tactics that I have, or currently practice in my virtual assistance business website and specialty directory of niche directories. My expertise is in increasing traffic and page rank. I also utilize these strategies for clients. This works well for an online business, but how effective is it for conversion when your target audience is local? What types of Internet Marketing or Website Promotion are effective strategies for something like a heating and air conditioning business or a painting company? Is it worth their time and effort or money to utilize these approaches? If not, where do you think they would see more bang for their buck?

Type: Purpose:
Article Marketing To build credibility, visibility & website traffic (people are naturally curious about the author), and increased back links.  A valuable article in a valuable directory is highly recognized by search engines.
Back linking (An external website that links to your website.) Search engines determine a website’s importance by the amount of “good” sites that link back to them. Posting comments on other blogs relevant to your website using a signature is a good way to increase back links.
Blogging To increase credibility, inform the readers about the person behind the business and their expertise. Fresh content is highly recognized by search engines. Informative and/or entertaining compositions attract people and increase traffic.
Directory Submissions-Major Directories To increases visibility, search engine recognition and website traffic.
Quality Directory Submissions-general & specialty directories To increase back links (Watch out for “spammy” directories.)
Forum Participation To build credibility, business relationships and back links (using a signature).
Micro-Blogging To gain exposure, announcement portal, build relationships and gain credibility as an expert in your field.
Search Engine Optimization Add title tag, meta tags and modify content arrangement and keywords.
Social Bookmarking To gain quality back link(s), niche specific increased visibility (based on relevancy) and increase traffic. Works well for valuable blogs.
Social Networking Sites To gain exposure, announcement portal, build relationships and gain credibility as an expert in your field. Increases back links.
Press Releases To builds visibility and exposure. Generally feeds through news which is good for an SEO boost and temporarily increase web traffic. Increases back links.
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June 12, 2009 Posted by | Business Development, Business Management, Marketing, Time Management | , , , , , | Leave a comment