Dawn At Your Service’s Blog

My Marketing Pie

I am a big fan of Fabienne Fredirickson and The Client Attraction System. She was my marketing inspiration at the birth of my business. Her model teaches to choose eight marketing strategies, start with a few and slowly integrate the additional strategies. Assess through trial and error what works best for your business. Ultimately this is a great plan. Unfortunately, I am one person running a micro-business with next to nothing for a marketing budget, let alone outsourcing. I am the business operations manager, bookkeeper, marketing director, web designer, client relations manager, janitor, supplies delivery person and being a service based business, I have services to deliver.

Being the rookie that I was, I followed Fabienne’s recommendation and chose eight pieces with the intent of starting off with a few. I started with forum participation, direct mail and website directory submissions. Before I knew it I was posting classifieds, article marketing, social networking and blogging.  I still have newsletters untouched. My eagerness led me to just about devour that pie in a year! I don’t think that is quite what she meant by starting with a few, assess the return and add more in. Perhaps I should have spent the money on the full program!

Needless to say, I have learned a very big lesson about marketing! Time is money! I need to focus on what I am best at that I can accomplish in the least amount of time, that will give me the most in return.

I am not a good writer. (SURPRISE!!!) It takes me a really long time to write. I struggle with translating my feelings into words. I always read, edit, reread, edit again and continue until I’m satisfied. This is the reason I don’t offer content writing as a service. (I offer a ton of services, buy copy is not one of them!) I don’t mind blogging because I feel it builds credibility and is worth my time for several reasons. I can be who I am and if I misspell a word, oops, I’m human and I make mistakes. I don’t feel pressured. I am honestly not trying to impress anyone here. I think it is very important for any potential clients to know who I truly am, what I believe in and what I’m knowledgeable about. I feel that being just who I am is valuable to other small business owners. I would hope that someone considering my services would be able to determine if we would be the right fit for each other by reading through my posts. It will save us both a lot of grief! With that being said, yes it is worth the 1-2 hours it takes me per post, per week. LOL

I am a total social butterfly. I make friends everywhere I go. My family finds it annoying  that I’ve befriended the Dunkin Doughnuts worker, the gas station clerk, lifeguards, etc. It’s who I am and who I’ve always been. I really believe that somewhere across my head it says, “tell me your life story” because sometimes strangers will just walk up to me and start telling me their life stories. I am a people magnet. Maybe because I listen, I respond and I care. This is the gift I’ve been blessed with.

After evaluating what I am good at and not so good at, I have discovered which marketing methods are most beneficial for me. Anything “social” is worth my time and I love it! I enjoy talking to other people, learning about them and their lives. I love learning about other cultures and ways of life in distant places. I find great reward in sharing knowledge and experiences. None of it feels like work and I am good at it. So I’m on a marketing pie diet (cheesy joke-sorry. lol). Until I can afford to outsource, I am cutting out the marketing strategies that deeply involve writing (excluding blogging) and focusing on anything that starts with “social”.

MARKETING TIP: If you’re a micro-business owner without a marketing budget, practice marketing tactics that are right for you. Don’t scatter yourself all over the board. Choose marketing stratagies that compliment your talents.

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May 1, 2009 - Posted by | Business Development, Marketing | , , ,

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