Dawn At Your Service’s Blog

Networking Turn Offs

Aggressively advertising on social networking sites, Twitter or at networking events is a total turn off to me. It doesn’t matter how much material is composed on this topic, many people simply don’t seem to care.

Social Networking Sites

I find great value in forums that have a zero tolerance policy for this type of behavior. Some forums allow specific days to post announcements which I find to be a happy medium. We all like to share our current news and specials. But I have found too often people abuse direct messaging, especially on Facebook and ning sites.

As you can tell, I am pretty involved in social media networking. I’m a junkie; I’m not ashamed. 🙂  I utilize these portals as a way to establish business relationships, gain exposure and make new friends. If someone can use my services, that’s great. If not, a few good laughs is worth the time I put into it. I belong to numerous social networking sites. Seldom do I send friend requests unless the person intrigues me or is a fellow Virtual Assistant. I am pretty open to accepting new friends and connections unless their business is a Get Rich Quick Scheme. I always screen their profiles and try to determine if they are apparent spammers. If nothing stands out, I accept. But the moment I start getting hit with comments and/or direct messages of blatant advertising, that person is off my list. If I find forums where these activities are acceptable in posts, I rarely go back.

Twitter

Twitter is another example. It can be a good way to gain exposure, post announcements and have a little fun. But I really don’t have any interest in following people that ONLY post ads. If they don’t contribute knowledge, insight or engage in conversation I have no desire to follow their activity. I always prescreen Twitter profiles and their related websites before following. I also do a quick scan of their updates to make sure they are not all ads.

Nowadays, a lot of Virtual Assistants and marketing firms provide Social Media Management as a service (including myself). I totally get that it is very time consuming and see the benefits of outsourcing this aspect of business. But it’s important to make sure that whomever is handling this for you does more than just post ads if you want to reap the benefits. It has to come with a personalized touch. Why would someone want to follow you when it’s obvious your ad company is just posting ads, unless you are Adam Sandler? (I heart Adam Sandler :)) I received a notification today that Many Moore of Gossip Girls is now following me on Twitter. Yeah….OK….delete.

Social Networking Events

Most of us, with the exception of newbies know the etiquette of social networking events. We introduce ourselves, listen, chat, pass everyone a business card and sometimes eat and drink. During conversation we answer questions and offer knowledge on topics we are familiar with. I find networking events very enjoyable and a great excuse to sneak out of the house. What I don’t think is cool is coming across people who are like aggressive car salesmen. They make me feel like I’m on trial bombarding me with questions in their tactics of trying to sell me their product or service. It reminds me of being in my 20s and trying to escape a guy hitting on me at a bar. I look for any excuse to get away. Don’t people realize I have their card and all of their contact information. I heard their elevator pitch. If I need something they offer, I know where to find them. But if they are annoyingly pushy, I will toss their card right in the trash can.

As I mentioned, business cards are distributed to all event attendees. I know that this opens me up to being on marketing lists. It’s part of the deal and there is no way around it if I want to pass my cards out. Everyone has their own marketing methods and I can respect that. I don’t cold call or list build. That doesn’t mean it doesn’t work for other people. But it is not very nice or legal to spam me with ads without giving me the option to opt out. Nor is it nice to cold call me at 8pm. These type of tactics will ensure no business or referrals will ever come from me.

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April 22, 2009 - Posted by | Business Development, Marketing | , , , , , , ,

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