Dawn At Your Service’s Blog

Article Marketing

Recently, I have come across several inquiries regarding article marketing. Here is what I know.

Article marketing is used for building trust, credibility and recognition. Writing valuable and intriguing content will have your readers perceiving you as an expert in your field. Most people prefer to do business with knowledgeable and experienced professionals. Article marketing is a way to expose your brilliance.

At the end of your articles, it is important to always include an author resource box containing a link back to your website. An author resource box is a short 2-3 sentence description about you and/or your business. It should be sharp, professional and powerful.

High quality articles may be read and referenced on several other websites or blogs without you even knowing it. Article marketing generally has a viral effect. Think of it like a virus (but a good one :)) that spreads. Most article submission websites offer a reprint option. If someone reads your article and finds the content valuable, they may use it in their newsletter, e-zine, blog, website, or tweet about it. If they reprint it in a publication or on a website, they are required to include your author resource box, resulting in more back links and more traffic to your website. Quality back links are good for search engine juice.

There is some controversy over Google’s Duplicate Content rules. My theory is don’t spam one article to 20 websites. Submit one article to about no more then 4-5 QUALITY sites. I also suggest article directories with higher rankings such as http://ezinearticles.com/. They have a PageRank of 6, get tons of traffic and only accept quality articles. I think it’s one of the largest reprint article directories out there. http://biznik.com/articles is another good one. Although it is more of a social networking site, there are great articles on there and a lot of professional people. I guess you would have to consider your target market and weigh out where submitting your articles would be the most beneficial.

The bottom line is, you’re wasting your time submitting to disreputable websites that no one visits. If you see an article directory that accepts poorly written content or “adult” articles, chances are business professionals are not going to be looking there for content for their newsletters, blogs or websites.

One last thing before I pass on the Article Directory info, people submit the most unbelievable crap articles so don’t put too much pressure on yourself like I did. Here is the criteria I have for my article directory and any quality directory is pretty much the same:

Articles are denied on my directory if any of the following occur:
Incorrect spelling/grammar errors
Incorrect sentence structure
Keyword stuffing
Multiple article submissions on the same topic submitted at once
Article sounds like an promotional ad
Article contains content not promoted on Nichelister such as adult, gambling, weapons, alcohol or anything at the discretion of the website’s owner
Hyperlinks in the body of the article
More than two hyperlinks in the Author Resource box
404 Page error during website review

I’m not an English major or anything so article submissions do not have to be perfect. But the sentences at least have to make sense and the content informative.

On to the good stuff….Article Directories

Here is a directory with 729 Article Directories http://www.web-directories.ws/Press/Articles/
My article directory http://www.nichelister.com
Lots of wonderful women here at this directory http://www.wahm-articles.com/
Good Quality…http://www.mygreencorner.com/

More:
http://www.articlecity.com
http://www.articledirectory.com
http://www.articlegold.com
http://www.articlepros.com
http://www.articlesfactory.com

UPDATE: February 23rd, 2010

This update is being added as a result of a recent misunderstanding I witnessed (indirectly).
Please understand that when you submit articles to directories, you are generally giving consent for OTHER PEOPLE to publish your article on their blog, website, newsletter, etc… This is pretty much the purpose of these directories. This is a GOOD thing, not a bad thing. You are gaining more and more exposure and backlinks every time someone publishes your article. This is the point. It’s free marketing, kind of like a referral. Someone found your information worthy enough to share it with others.

Your content and author resource box is required to remain fully intact without ANY modifications. It is only a violation if these rules are not followed. PLEASE PLEASE PLEASE people, read your terms of service when submitting your articles. If you do not wish to grant others permission to use your article, your best bet is not to submit it!

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March 9, 2009 - Posted by | Business Development, Marketing | ,

2 Comments »

  1. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Alessandra

    http://www.craigslisttool.info

    Comment by Alessandra | March 10, 2009 | Reply

    • Well thank you Alessandra! That is so nice of you to say! It means a lot to me because I still experience emotions of uncertainty about my ability to write. It has been years since I’ve taken a composition class and I always worry about proper punctuation and sentence structure. LOL. I really appreciate your feedback.

      Dawn

      Comment by dawnaturservice | March 17, 2009 | Reply


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