Dawn At Your Service’s Blog

Search Engine Optimization 2009

I know I am kind of a dork when it comes to Search engine optimization (SEO). I subscribe to a lot of SEO blogs and newsletters and try to stay up to date on all of the latest SEO news and gossip. I guess I just assume that everyone has the same addiction, so when I make a statement about the Google algorithm changes that began in the beginning of this year and people look at me like I’m crazy, I wonder why no one else seems to know about this??  I want to share my resources and spread the word. I would love to know what other people think about these changes and wonder what types of alterations SEO professionals will be making to their services.

The following video with Bruce Clay: “Ranking is Dead” from the 2008 Pub Con in Las Vegas provides a great overview of what I found to be the most significant changes in search results and Page Rank.

In Conclusion:

I don’t have a full understanding of what’s what in the way of terms. What I do understand is that Google has made a major advancement in technology and the way search results are returned.There is a Universal Search system that blends listings from video, images,  news, books and local listings into their main web search results. Crawlers are now able to convert soundtracks to text, pull text out of flash files and jump into the middle of videos. They are using IP addresses, third party cookies and other things to track search history and provide more relevant results based on past inquiries, causing results to be biased. Demographics also contribute to the bias of our search results.

    What does this mean for me?

    First of all, I think it’s time to invest in a web cam! It sounds to me that video is going to be a standard for SEO.  If I want to get those top results, my chances will be a lot less likely without video(s) on my website. (It’s important to make sure you use keywords in your video titles, descriptions and tags.)

    Being a Virtual Assistant, demographics biasing the results may impact me. I will just have to continue to work on getting traffic to my website from inbound links.

    All in all, I think it will be very interesting to see what 2009 brings us in the way of Search Engine Optimization. Just when we finally think we have a grasp on it, the search engines outsmart us!

    Resources:
    Bruce Clay, INC.
    Web Pro News
    Search Engine Land
    The Forrester Blog

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    February 6, 2009 - Posted by | Search Engine Optimization (SEO) | , , , , , , , , ,

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