On a Personal Note…

It has been 2 weeks since the horrific catastrophic tragedy occurred in Haiti. Those of you who are close to me know I can be a bit sensitive at times , therefore my emotions don’t come as a surprise.

I have experienced a complete shift in mindset since the eartquake. (Hopefully time will not cause it to dissipate.) Every morning when I brush my teeth, I feel this overwhelming gratitude for running water. When I shower, not only am I thankful for running water, but HOT running water. All day long as I go on with my day, I have sudden glimpses of how lucky I am. When I reach for a second helping at dinner, I feel rich. When my daughter spills her milk and it splatters on the floor and walls, I am thankful to have her healthy and here with me. On my only day off this past weekend, I spent it painting despite my extreme exhaustion. But how fortunate am I to have standing walls to paint? Working two jobs really beats me up sometimes, but thank God I have two jobs to work! And the list goes on and on multiple times throughout the day as I experience living and being. I have had the opportunity to reflect on all of the things I DO have instead of yearning for the things I wish I had. I cannot put into words how blessed I am.

This past summer I took my oldest daughter tent camping. We had Dad’s work van cleaned out in the back in case of rain and set it up like a mini camper. We had a mini fridge, radio, portable DVD Player and smart phones. The victims of this hurricane have tents and I believe blankets. I can’t even imagine!

Another realization I have come to is that I really need to get my ducks back in a row with the Red Cross. Monetary donations just don’t do it for me. I need to physically be there, hands on and help. Local shelters are preparing for the arrival of many planeloads of Haitian refugees over the next few weeks. I’ve been inactive with the Red Cross since the birth of my youngest daughter almost 3 years ago. I am pretty sure in order to participate in the relief operations I need to have completed my feeding and sheltering courses. (Looking into this.) I’m not sure how I am going to swing it working two jobs, being a traveling cheer mom and raising a toddler, but it is imperative I make time for me and fulfill MY passions. Disaster relief is something I plan to be very active in when my children are grown. Life is short. Why should I wait?

Generating Blog Traffic

I often hear the questions, how do I get traffic to my blog and why would anyone care about what I have to say in a blog? I will get to the traffic portion in a moment. I don’t care who you are or what you write about, someone WILL read your blog. Obviously the more informative and valuable information you provide, the more readers you will gain. But there are WAY too many people around the world surfing the net with infinite interests to assume that no one will read your blog. In my opinion, it’s impossible.

As far as building traffic to your blog, I don’t have super high numbers, but I get traffic. The unique visitors to my blog range from 100-300 per month. Ultimately, that is my own fault for not posting more frequently. There is always a spike in traffic when a new post is generated. The truth is I dislike content writing greatly. I’m more of a talker. But I continue to maintain a blog because it helps my potential clients get a feel for who I am and what my skill levels are. I have had excellent feedback from leads gone clients because they were able to feel my personality bleed through my words. To me, that’s invaluable! I’m attracting like minded people and probably deterring the others, which is exactly my goal.

I’m going to share the methods I use to build my blog traffic (outside of the large amount of traffic I get from the link to my blog from my About Me page on my business website). I find building blog traffic to be very similar to building traffic to a general website.

Signature-In my e-mail signature line there is a click-able link (with the http:// included) to my blog with a compelling tag line. For example, “Find free resources and valuable marketing tips”. I also include this same signature in any forum, group or social networking site that allows it in their terms of service.

Link Exchanges- As a result of online networking, I have met many wonderful people. I have been approached a few times from people who have found my blog insightful and were interested in link exchanges (putting each others’ links on each others’ blogs). If I like their blog then I accept. I frequently see traffic coming into my blog from their blogs. Perhaps I could be more proactive and seek out link exchanges more often, but I just don’t have the ask for something mentality.

Blog Directories- Just like website directories, there are a ton of blog directories. If you google “blog directory” you will get endless results. Submitting your blog to blog directories increases your backlinks and should bring in traffic. I get quite a bit of traffic from one specific directory, Blog Surfer. Blog Catalog & Technorati are pretty good too. Here is a link to a good post on the, “20 Essential Blog Directories to Submit Your Blog To” written by Loren Baker. Additionally, not that it is necessary because the search engines will index your blog anyway, but you can add your blog to Google’s Blog Directory. Bing and other search engines probably have the same thing.

Feeds-Many major networking sites have applications to feed your blog to your profile. My blog feeds through Twitter, Facebook, LinkedIn and every other social networking site I have a profile at that allows it. I find this helpful because although I don’t participate in every networking site I belong to, my profiles are still updated with fresh blog posts/news. (Note: the hyperlinks above are to instructions on how to link your blog to those social networking sites.)

Pings-For networking sites that don’t have feed applications, you can set up a ping. A ping is like a messenger that lets sites you subscribe to know new content has been added. You can set up pings at Ping-o-matic or Ping.fm.

Search Engines-I get a fair amount of search engine traffic. My posts are all related to my industry, therefore my content is relevant and keyword rich for the audience I am trying to target. (Something the search engines love!)

Comment on other Blogs-I have found that when I surf through other WordPress blogs and comment, the blog authors usually visit my blog in return.

Good Content- I am going to touch on content once more before I close. Good content is key. Yes, I believe all blogs will get traffic. But if you want reader loyalty, provide informative information with a personal touch. Give freebies…trade secrets, reference guides and give viewers a reason to bookmark your blog. Be honest, sincere and true. Let people know the “who” behind the screen. It’s not all about the product or the service. It’s the “who” behind the product and/or service that sets us apart from our competitors. I really believe all and all, this is what blogging is all about!

For ideas on what to blog about, visit 10 Simple Ideas for Writing Blog Posts

How-to Install a Joomla Update from cPanel

1. Go to Joomla.org and click on DOWNLOAD JOOMLA GET THE LATEST VERSION (in the right column) to view the latest release.
2. From the Administrator panel of your Joomla Website (top right hand corner) check which version your website is running on.
3. Go back to Joomla’s latest version and click on, Download other Joomla x.x.x packages ».
4. Find the version your website is currently running on and download the package.
5. Sign into cPanel.
6. From Backups, create a back-up of your home directory and MySQL database (Recommended, not required).
7. Go back Home and go to File Manager.
8. Create a folder  by clicking on New Folder in the public-html webspace (Verify by confirming “/public_html” is next to the home icon) and call it “upgrade” (or whatever you like).
9. Upload the new file package into that folder from cpanel by clicking Upload>Browse and then locate the file.
10. Upon completion extract the files by clicking “Extract”.
11. Select all of the files. Click the “Move File” button.
12. Make the file path at the bottom of the dialog box to: public_html (no folder, no “/” after the name), and initiate the move.
13. Go back to your Administrator panel and refresh the page to confirm the newest version is now running.
14. Create another back-up of only the home directory. (Recommended, not required.)

Illinois Virtual Assistants Connection

A few months ago I went to a meetup for Virtual Assistants in Illinois that was organized by Cindy Bruce of Essential Office Solutions through Virtual Assistant Forums. We had a fantastic time talking about how our businesses evolved, successes, failures, resources, client relations, challenges of working from home and how we could gain from our meetups.

Cindy Bruce, Kathleen Vargas of The Office Virtuoso, Kathy Watkins of Turnkey Virtual Assistance, Doreen Patrick of Virtual Business Partners and I decided to formally develop a professional networking Virtual Assistant Group named Illinois Virtual Assistants Connection (ILVAC for short). Our intent is to share knowledge and experiences at all levels of self-employment, educate each other of new resources, technology and best VA practices, build solid business relationships, as well as join together in collaborative efforts for referrals and project outsourcing. Of course we also want to have fun, fun, fun!

We’ve all put a lot of time and effort into building our group and are proud to say it’s steadily growing and we are getting great feedback. Members are enjoying our group, expanding their knowledge about the rapidly growing Virtual Assistant Industry and personally, I’ve learned something new at every meetup so far.

Illinois Virtual Assistants Connection has a lot of exciting things coming for the group. We are planning  a holiday party, Lunch-and-Learns, and our biggest baby of all…an ILVAC Conference for Spring! I have never planned a full fledged conference before. It is so exciting!

There are no profits involved for the ILVAC Core members other than the rewards we gain from building relationships and helping others.

If you’re a Virtual Assistant or aspiring VA residing in Illinois, please join us at Illinois Virtual Assistants Connection and become a part of our future success!

When Depression Strikes the Self-Employed

Depression can strike at any time.

Unfortunately, it is a natural part of life to experience hard times. Loss of a loved one, an ill relative, health problems, marital problems, divorce, children acting out and financial troubles are some of the difficult roads on our journey we may endure. Even working from home can cause depression due to lack of socialization and loneliness.

Depression can be crippling.

It can cause loss of concentration, memory and effective decision making. Racing thoughts can consume your mind. Ambition and motivation might fade. Loss of energy and extreme fatigue may be experienced. There may be times when getting out of bed or off the couch feels impossible. Throbbing headaches and muscle pain are also often symptomatic with depression.

Our work environment influences our response to depression.

As an employee of a brick and mortar business, most of the time sick time and personal leaves are optional during extremely difficult times. Or the fact that not going to work could case termination, forces us to get out of bed and go. The distraction of other people and physically working can stray our minds away from our troubles. We can usually get by  as long as we show up and accomplish a minimal amount of work. If we have a co-worker we are close with, we can share our troubles and receive support. Often work is helpful during bouts of depression.

On the other hand, working from home  and managing a business makes battling depression EXTREMELY challenging. There isn’t anyone to force us to get out of bed or off the couch to work but ourselves. Being self-employed means no one can terminate us other than our clients. Doing minimal amounts of work is unacceptable if it is continued for a long period of time. Suffering decision making skills and feelings of hopelessness may inflict poor choices. Extensive poor choices can result in the collapse of a business .

Taking control over depression while working from home is difficult, yet not impossible.

Since we are our own boss, we ARE entitled to occasional sick time as long as it is not abused and open lines of communication with clients are kept (keeping boundaries of course). Take some time to cry it out, lay still in bed, sleep or whatever it is you do to grieve (in a non destructive or non violent way of course).

After we have given ourselves some grieving time, it is time to get back on track. We still may feel immobile, but we can trick our minds with force. By going into our office and turning on the computer we are forcing our brain to function, and distraction will come naturally. Different parts of our brain control different functions such as movement, vision, hearing, reading, logic, problem solving and emotion. We can zap some of that emotional and problem solving energy by forcing the other parts of the brain to work. Understanding this concept helps us get started, get distracted and get something done! If we  can just accomplish the hump of starting to work on something, before we know it our mind will naturally become involved with the task as hand.

As I’ve mentioned before, good nutrition with vitamins and supplements are important. Stress effects the body and mind in tremendous ways! When fighting depression, take vitamins religiously. A boost in Vitamin B 6 & 12, Omega 3, Vitamin C and a Zinc/Magnesium combo really help get the motivation functioning somewhat again.

Then there are the givens, exercise, talk to close friends and family, seek professional assistance or group therapy if needed. With the amazing blessing of the internet, there are MANY online groups you can anonymously join for support .

These suggestions come straight from experience. As you can see, there has been a large gap since the last time I’ve posted. I’ve experienced some major life changes and want to share how I am getting through it. Forcing myself to do client work has been a savior! Yes, I’ve slacked on my blog and haven’t been Miss Social Butterfly on the social networks like my usual self, but client work and my kids have forced me out of bed and reminded me that no matter how dark and gloomy it feels, life goes on and people need me. And now I am slowly but surely getting back on track!

10 Simple Ideas for Writing Blog Posts

One of the things I struggled with most when beginning to blog was coming up with ideas for content. The pressure for an award winning and valuable post caused writers block and resistance. Then I began to tell myself, it’s just like writing an e-mail. I’m not getting graded and the value of each post is simply based on opinion.

The next issue  was to write about. Well, this turned out to be a lot easier than I had made it out to be. The options for blog content are limitless. Here are some simple ideas on writing tips for creating blog entry content:

Google top news-What’s going on in the world today? Find the latest news related to your industry or business in general and create a post with your 2 cents.
Search forums for frequently asked questions-If you know the answer to a frequently asked question, write a post about it and every time you see someone ask again in the future, direct them to your blog post. It can be something as simple as what’s your favorite e-mail host.
Write How Tos-This one is super easy! Not everyone is computer savvy. As a matter of fact, I have friends that don’t even know how to add an attachment to an e-mail! You can write about how to do ANYTHING from creating an excel spreadsheet, how to use sorting and formulas, how to scale images in photo manipulation software, how to use WordPress etc… How Tos are probably the easiest solution when you’re not feeling very creative.
Story telling-Share experiences. We all have them daily, both good and bad. This is another endless opportunity for ideas. Discuss challenges, accomplishments and just plain old situations. Although your life may not seem interesting to you, it’s comforting for others to know they’re not alone despite the circumstances.
Ask Questions, Seek answers-We all run into uncertainties. We may not be sure what’s the best option for our clients, products or services. We may have conflicting ideas on policies, operational management or marketing. Write about it. Ask for insight. Try to engage your audience. You may not get any answers, but at least you tried. PLUS…you can get two blog posts out of it because later you can go back and discuss the solution you came up with.
Summarize/Recap an Event-If you participate in a webinar, teleseminar, e-course, speaking or social networking event, take notes. Even if it’s information you already know, take notes anyway. Someone had that event for a reason. It was obviously worthy of your interest or you likely wouldn’t have attended. Then when it’s time to blog, you can use those notes as a guideline for your post.
Surveys-Surveys are interesting and can be used for just about any topic. If you’re like me and belong to WAY TOO MANY groups (LOL), take a poll. Post 5-10 questions to one (or more) of the groups you belong to about something you’re interested in (i.e. How do WAHMs schedule their days? How do you avoid distractions? Do you like working from home? Do you feel working outside the home would be easier?) Then create a blog post with the questions and percentage of answer results.
Resource Lists-Share your resources. We all have them in the web geek world. Posting valuable resources is an excellent way to gain blog traffic. If you provide good stuff, it’s very likely that post will be bookmarked and visited often. If you don’t think any of your resources stored in “favorites” are of value, think again. You can also search delicious bookmarks or if your a Twitter geek like me, there are valuable resources being posted all day long!
Reviews-Another endless source of ideas. Love it or hate it? Outlook, Yahoo Sitebuilder, WordPress, Blogger, Google Calendar, Coke or Pepsi? I think you get the jist.
Tips-Perfect example…this blog post. Share tips and ideas on how you’ve dealt with challenges or what helps you get through something a little easier.

WYSIWYG Editors and Basic HTML

I’m creating this post to help my clients, both current and future, who are interested in managing their own websites after I design them. Of course if this information is helpful to anyone else, that’s fantastic.

The applications I use to build websites are content management systems. I use CMS Made Simple, Joomla or WordPress. I haven’t decided yet which one I like best. Most people find WordPress to be the easiest to manage by themselves, but rumor has it that Joomla has the most sustainability and functionality.

All three systems that I use have WYSIWYG editors. According to Wikipedia, “WYSIWYG (pronounced /ˈwɪziwɪɡ/^[1]), is an acronym for What You See Is What You Get, used in computing to describe a system in which content displayed during editing appears very similar to the final output,^[2] which might be a printed document, web page, slide presentation or even the lighting for a theatrical event.”

In English, it’s an editor that translates text and images into code so it can be displayed in a browser, and apparently other things. WYSIWYG editors have been a huge development for designers because it reduces almost all hard coding. Notice the word “almost”. Just like the definition above states, “appears very similar”. WYSIWYG editors are NOT error proof and things don’t always display the way they do in your editing screen. Hopefully these basic codes and tips can help editing a website and/or blog pages a little less painful.

Some Basic codes:

Most codes have a beginning and an end. The bolded print is the code. The italic text displayed between is used as an example and would be replaced with your own text.

Paragraph-

<p>Place the text for your paragraph between these codes. Start a new segment for each paragraph.</p>

Bold-

<b>Place bold text here</b>
or, and I don’t know why
<strong>Place bold text here</strong>

I use trial and error here. If one doesn’t work, try the other.

Italic-

<em>Place italic text here.</em>

Insert an image-

<img src=”full path to the file you want to insert“>
*generally if you click on the image where it is uploaded such as file manager or media gallery, it will display in another browser window. You can copy and paste the entire file name in between the parathesis and it SHOULD work.

Insert a hyperlink/url-

<a href=”url to the page you want to link“>what you actually want displayed</a>

Spacing-

Spacing can be a very tricky thing with WYSIWYG editors. Sometimes there’s too much space and sometimes there’s not enough.

To add a space, try <br> which is called a break tag and does not need an end tag. If that doesn’t work, try adding a paragraph with non-breaking space <p>&nbsp;</p> Hopefully one of those will do the trick.

Removing space is often necessary when you use the enter button. The WYSIWYG editor adds in a blank paragraph that looks like this: <p></p> with no text in it other than maybe some formatting. Or there will just be a blank space. Either way, you have to delete it.

VERY IMPORTANT-All editing using HTML codes must be done from the HTML editor. They won’t work using the WYSIWYG. It will display exactly like it does here in this post. If you have trouble locating your HTML editor in any of the programs I mentioned above, just ask and I’ll direct you towards them.

The bolded coding is just to help you identify what is the actual code. When using code, it is not bolded.

Never copy and paste a Word document into a WYSIWYG editor. Microsoft automatically places hideen code in their text and it will show through or the text will not display properly unless you stick it into a Word clipboard (which most WYSIWYG editors have), or copy and paste it into notepad and THEN into your WYSIWYG editor.

Lastly, I highly recommend ALWAYS copying and pasting the original HTML code (what you see when you switch from the WYSIWYG to the HTML editor into notepad before you do any tampering in unfamiliar territory. Trust me on this…I’ve made that mistake! You don’t want to take the chance of losing all of your original, already formatted content!

Seeking Local Website Promotion Ideas

Different types of marketing work for different businesses. The table below lists the different types of tactics that I have, or currently practice in my virtual assistance business website and specialty directory of niche directories. My expertise is in increasing traffic and page rank. I also utilize these strategies for clients. This works well for an online business, but how effective is it for conversion when your target audience is local? What types of Internet Marketing or Website Promotion are effective strategies for something like a heating and air conditioning business or a painting company? Is it worth their time and effort or money to utilize these approaches? If not, where do you think they would see more bang for their buck?

Type:	Purpose:
Article Marketing	To build credibility, visibility & website traffic (people are naturally curious about the author), and increased back links.  A valuable article in a valuable directory is highly recognized by search engines.
Back linking (An external website that links to your website.)	Search engines determine a website’s importance by the amount of “good” sites that link back to them. Posting comments on other blogs relevant to your website using a signature is a good way to increase back links.
Blogging	To increase credibility, inform the readers about the person behind the business and their expertise. Fresh content is highly recognized by search engines. Informative and/or entertaining compositions attract people and increase traffic.
Directory Submissions-Major Directories	To increases visibility, search engine recognition and website traffic.
Quality Directory Submissions-general & specialty directories	To increase back links (Watch out for “spammy” directories.)
Forum Participation	To build credibility, business relationships and back links (using a signature).
Micro-Blogging	To gain exposure, announcement portal, build relationships and gain credibility as an expert in your field.
Search Engine Optimization	Add title tag, meta tags and modify content arrangement and keywords.
Social Bookmarking	To gain quality back link(s), niche specific increased visibility (based on relevancy) and increase traffic. Works well for valuable blogs.
Social Networking Sites	To gain exposure, announcement portal, build relationships and gain credibility as an expert in your field. Increases back links.
Press Releases	To builds visibility and exposure. Generally feeds through news which is good for an SEO boost and temporarily increase web traffic. Increases back links.

Time Management Tips for the Growing Business

A growing business can be both exciting and stressful for the owner. Here are some time saving tips to help things run a little smoother.
(These tips may not apply to all businesses.)

Scheduling

Be realistic about turn over time and don’t stretch yourself too thin. When juggling multiple projects, it is better to tell your clients that you will have their assignment(s) completed in 7 days and get it to them in 3, rather then telling them it will be completed in 3 days and getting it to them in 7. It is important for your clients to understand that they are not your only client. They are business owners themselves and should understand that ALL client assignments are a priority and each deserves equal attention. Granted some clients are more laid back than others. But that should not be a factor. Each client is valued equally and should be treated the same way. Hopefully your clients respect you enough to understand that.

Prioritize Time

Most people have certain times in the day when their energy levels and focus are high. Tasks that require the most concentration should be scheduled during those periods. Save the tedious and repetitious tasks that you could do in your sleep for the periods of time throughout the day when you feel like you’re hitting the wall.

For example, I feel my most creative and focused in the morning after I’ve had my cup of coffee and energy friendly breakfast. Assignments that require a lot of thought and concentration are usually attended to at this time. If I wait until later in the day when my brain is fuzzy and my eyes start to hurt from staring at the computer all day, it will take me twice as long to accomplish the task.

Consolidate Tasks

Multi-tasking comes natural to me and consolidating tasks is a tactic I have practiced in every career I have ever been in.

Kill 2 birds with one stone. If you have different clients with similar tasks, working on them in bundles can be time efficient. For instance, if you have images to scale for multiple clients, do them all at once. (Hopefully you have a convenient time tracking tool like myhours so you can keep it up in a separate window and track how long you spend on each client.) Rather then opening and closing your image manipulation program and document files several times, open them up, scale all of the images and BAM, you’re done. Although it may only save you a few minutes, every minute counts.

This is also a big help for me when I submit to website directories, create networking profiles or submit articles. This tactic works best for niche specific businesses.

Another example for consolidating tasks is when you write an informational e-mail or forum post, use an elaborated version for a blog post, newsletter or article. Chance are if one person was interested in the information, others are too. This is a good way to consolidate some of your marketing strategies, saving time and creative energy.

Avoid Distractions

Turn off the Television. Just having it on in the background causes your brain to work harder and sucks a little juice from where you need it most; whether is be reading, logic, artistic etc…

Turn the telephone ringer off. OK, this may not be applicable when you’re trying to run a business so rely on your caller i.d. Save conversation with chatty girlfriends for your free time. My friends know that I’m not trying to be rude when I don’t answer their calls during the day. I’m working and my boss prohibits personal phone calls.

Close out your E-mail. Check e-mail at specific times of the day and keep out! E-mail is a big time distraction for many business owners! We can get lost in it all day long and wonder where in the world the day went. Luckily for me, I don’t have a problem closing Outlook. I have to or I won’t get my work done.

Shut down TweetDeck. Twitter can be extremely distracting. Allow certain times of the day for “play” or as we call it….marketing. Let your brain focus on one thing at a time. All of that beeping from TweetDeck compels us to check if we missed something and can cause quick and easy tasks to drag on for hours.

Outsource

Micro business owners often see slim to no profit in the beginning stages of ownership. We are excited to start rolling in the dough and the idea of outsourcing  feels undesirable. But the important thing to remember is customer loyalty grows our businesses. If we provide efficiency, reliability and excellent customer service, our clients will not only give us more business in the future, but refer us to their friends, family and colleagues. When we take on more work then we should manage, our stress bleeds through correspondence, we fall behind on response time, deadlines and often make mistakes. Outsourcing is an investment. It costs money to make money. And the highlight of outsourcing is it’s only necessary during high peek times. We won’t be crazy busy all of the time. And our chances of experiencing lulls will reduce if we take good care of our clients, even if it means sacrificing a little profit from time to time.

Eat Energy/Focus Food Frequently

Yes, this is actually coming out of my mouth! The reason why is because it works! When you’re blood sugar starts to drop, fatigue increases and concentration plummets resulting in tasks taking much longer then normal. Focus and energy result in higher productivity.

The energy food theory is accurate and has worked wonders for me by eliminating crashes throughout the day. Reducing coffee has also helped reduce headaches and energy crashes. Balanced meals and snacks work well. I need protein combined with carbs or I feel very sleepy. I snack on granolla bars, yogurt with nuts and granolla, crackers and peanut butter, and string cheese wrapped in ham or Turkey. Studies show that omega-3 fatty acids also improve energy and concentration. Everyone’s body is different so it’s important to decipher what works best for you.

To learn more about energy boosting foods, click here.

My Marketing Pie

I am a big fan of Fabienne Fredirickson and The Client Attraction System. She was my marketing inspiration at the birth of my business. Her model teaches to choose eight marketing strategies, start with a few and slowly integrate the additional strategies. Assess through trial and error what works best for your business. Ultimately this is a great plan. Unfortunately, I am one person running a micro-business with next to nothing for a marketing budget, let alone outsourcing. I am the business operations manager, bookkeeper, marketing director, web designer, client relations manager, janitor, supplies delivery person and being a service based business, I have services to deliver.

Being the rookie that I was, I followed Fabienne’s recommendation and chose eight pieces with the intent of starting off with a few. I started with forum participation, direct mail and website directory submissions. Before I knew it I was posting classifieds, article marketing, social networking and blogging.  I still have newsletters untouched. My eagerness led me to just about devour that pie in a year! I don’t think that is quite what she meant by starting with a few, assess the return and add more in. Perhaps I should have spent the money on the full program!

Needless to say, I have learned a very big lesson about marketing! Time is money! I need to focus on what I am best at that I can accomplish in the least amount of time, that will give me the most in return.

I am not a good writer. (SURPRISE!!!) It takes me a really long time to write. I struggle with translating my feelings into words. I always read, edit, reread, edit again and continue until I’m satisfied. This is the reason I don’t offer content writing as a service. (I offer a ton of services, buy copy is not one of them!) I don’t mind blogging because I feel it builds credibility and is worth my time for several reasons. I can be who I am and if I misspell a word, oops, I’m human and I make mistakes. I don’t feel pressured. I am honestly not trying to impress anyone here. I think it is very important for any potential clients to know who I truly am, what I believe in and what I’m knowledgeable about. I feel that being just who I am is valuable to other small business owners. I would hope that someone considering my services would be able to determine if we would be the right fit for each other by reading through my posts. It will save us both a lot of grief! With that being said, yes it is worth the 1-2 hours it takes me per post, per week. LOL

I am a total social butterfly. I make friends everywhere I go. My family finds it annoying  that I’ve befriended the Dunkin Doughnuts worker, the gas station clerk, lifeguards, etc. It’s who I am and who I’ve always been. I really believe that somewhere across my head it says, “tell me your life story” because sometimes strangers will just walk up to me and start telling me their life stories. I am a people magnet. Maybe because I listen, I respond and I care. This is the gift I’ve been blessed with.

After evaluating what I am good at and not so good at, I have discovered which marketing methods are most beneficial for me. Anything “social” is worth my time and I love it! I enjoy talking to other people, learning about them and their lives. I love learning about other cultures and ways of life in distant places. I find great reward in sharing knowledge and experiences. None of it feels like work and I am good at it. So I’m on a marketing pie diet (cheesy joke-sorry. lol). Until I can afford to outsource, I am cutting out the marketing strategies that deeply involve writing (excluding blogging) and focusing on anything that starts with “social”.

MARKETING TIP: If you’re a micro-business owner without a marketing budget, practice marketing tactics that are right for you. Don’t scatter yourself all over the board. Choose marketing stratagies that compliment your talents.